Teardown dossier
Teardowns.
Every business runs on the same five moves: get a lead in, respond, do the job, get paid, get them back. Money leaks between the moves. Here is what each one looked like before, and what it runs like after.
DocumentFive-Move Teardown · set of three
ReferenceTD-01 · TD-02 · TD-03
MethodLead in · Respond · Do the job · Get paid · Repeat
BasisLive Paper St engagements, read through the same instrument
ClassificationAnonymized · illustrative · not for redistribution
TD-01Leads pour in. Most never make it past the form.Health insurance
A health-insurance brokerage running more than one brand. Partner channels and paid social send a steady stream of quote-seekers; licensed brokers quote and bind the policies.
Before
Lead inReal money goes to ads, but on one brand you cannot tell which clicks became policies.
RespondMost drop at an old, clunky form, worst of all on phones. Whoever starts and leaves is never contacted again.
Get paidMost policies are written through partner and renewal paths that never touch the website, so they land with no record of what produced them.
RepeatThe nurture is barely opened, and there is no sequence at all for the people who almost bought.
After
Lead inOne clean source tag per channel, so every lead traces back to what it cost.
RespondA mobile-first form that grabs the contact first, then an automatic follow-up to everyone who starts. Pre-filled intake so brokers close instead of retyping.
Get paidInstrument the share that is genuinely web-sourced, and measure the rest against a baseline instead of inventing a click path.
RepeatA win-back sequence for near-buyers and a nurture that actually gets read.
What stays yours: the carriers, the licences, the brokers, and the partner channel that already fills the top of the funnel. Nothing there needed fixing.
TD-02The loan closes. The insurance nearly makes it late.Specialty lending
A specialty lender working through a broker network. Plenty of volume. The bottleneck is not leads, it is an insurance step before closing that starts too late and no one clearly owns.
Before
Lead inNothing to fix. Borrowers arrive through a broker network and volume is healthy.
RespondInsurance kicks off late and by hand, owned by the borrower, the broker, the processor, or nobody.
Do the jobFiles stall right before the finish line. Missed closing dates when proof of insurance is not ready.
Get paidExtra processor touches chasing paperwork that should have started weeks earlier.
After
Lead inLeft alone, deliberately. The top of the funnel already works.
RespondInsurance starts in parallel the moment the file has enough data, pre-filled from the loan itself.
Do the jobMissing-data collection and a clean, ready-to-quote submission routed to the partner automatically.
Get paidProof of insurance returned into the loan file the moment it exists, so closing does not wait.
RepeatFaster, cleaner closings make partners send the next deal. Reliability is the referral.
What stays yours: the broker relationships and the lending product. The machine only removes the wait that was costing you closings.
TD-03A real repair business hiding behind a dead website.Licensed trades
A licensed trade contractor: inspections and advice on the front, licensed repair work on the back, which is where the real ticket is. The work is good. Almost no one can find it or trust it online yet.
Before
Lead inA single form is the only way in. No phone-forward, no booking. The site does not rank for the obvious searches, and there are almost no reviews to earn trust.
RespondNo instant reply, no online booking, no visible next step. A slow response loses the buyer who was ready today.
Get paidNo thread from a click to a signed job, so nobody knows which marketing actually paid.
RepeatA near-empty review base is the cheapest trust gap there is, and it costs the next job.
After
Lead inPages that catch deadline-driven searches, plus reviews pulled from past clients so a stranger has a reason to believe you.
RespondAn instant reply and a booking link, so a lead can move forward without waiting on a callback.
Do the jobKeep the inspection-to-repair path exactly as is, and track it, so you can see how much advice turns into signed work.
Get paidOne record from first click to signed contract.
RepeatAn automatic review request after every finished job, and a reason to call the past-client list back.
What stays yours: the licence, the crews, and the inspection-to-repair funnel that already works. The machine makes the business findable and trusted so the funnel has something to run on.
Run this on your own company.
Same five moves, your numbers. We map your business on a short call, and the map is yours whether you hire us or not.
Method: each business is read through the same five-move map. Leaks named here are the shapes we found on live engagements, with client identities, numbers and specifics removed. Any figure quoted on this page is the client's own or an industry benchmark, never a Paper St result. Paper St Systems LLC · [email protected]